Archived Presentations

Event Summary: Connecticut Technology Council’s CEO Forum

CohnReznick was the presenting sponsor of the Connecticut Technology Council CEO Forum on Thursday, June 8 featuring a panel discussion on “The Digital Transition: Improving Revenue, Growth and Customer Engagement.” The panel discussion centered around the fact that leadership must respond to an ever-changing digital world in order to better engage their customers while simultaneously reducing costs and improving their top line.

The panel was moderated by Steve Jackson, CohnReznick partner and leader of the Technology practice in New England. Paul Gulbin, Practice Leader—Digital and Innovation Services CohnReznick was joined on the panel by Mark Casali, Co-Founder, Synapse SEM, Johnny Dranchak, CTO—CoreTech App Studio at GE and Manish Choudhary, Founder & CEO, Pulse Commerce.

Recorded Webinar:  Selecting the Wrong ERP Can Cost Your Company Millions

Given the myriad of business and technology issues impacting decision-making, many organizations struggle to effectively select the right Enterprise Resource Planning (ERP) system. With roughly 6% of a company’s annual revenue spent on ERP implementation, there is high reward for system integration leaders – these organizations can reduce implementation costs by 70% and operational costs by up to 13%. (source: International Data Corporation).

Recorded Webinar:  Talking CRM to the CFO

Best-in-class companies are driving profitability by deepening customer engagement and loyalty through superior customer experiences, leveraging a robust Customer Relationship Management (CRM) system.  Alternatively, poor CRM implementation leads to missed opportunity, dissatisfied customers, and opportunity risk.  In this webinar, CFOs and panel experts participate in a lively discussion on:

  • How a to enable CRM strategy that increases revenue while reducing operations cost
  • Maximizing CRM business impact and minimizing opportunity risk by enhancing organizational alignment
  • Recognizing the signs that the business needs are outgrowing the current CRM solution
  • Identifying and mitigating risks that threaten project success and return on investment
Recorded Webinar:  Maximizing Promotional Spend in Today’s Digital World: What Every CFO Needs to Know

In this Digital Innovation and Services webinar, CFOs, CMOs, and panel experts participate in a lively discussion on:

  • New trends in converting marketing investment into revenue and profitable growth
  • Optimizing advertising and promotional spend – linking the financial impact of marketing investment to profitability
  • Inputs that drive customers through the sales funnel plus the right revenue, marketing performance, and customer profitability metrics that improve business performance.
Recorded Webinar:  Transforming Business Systems to Fuel Growth

In this Enterprise Resource Planning webinar, you will hear how fast-growing companies have transitioned from entry-level accounting systems (such as QuickBooks, Sage 50/Peachtree, Intaact, and MS Dynamics SL) to NetSuite to transform business operations and fuel growth.