Our thank you to everyone who attended the Connecticut Technology Council’s CEO Forum last week sponsored by CohnReznick with the support of Webster Bank, Wiggin and Dana, and the UK Department of International Trade on the topic of The Digital Transition: Improving Revenue, Growth and Customer Engagement. We would like to extend special thanks to our distinguished panelists, Mark Casali, Co-Founder, Synapse SEM, Manish Choudhary, Founder & CEO, Pulse Commerce, Johnny Dranchak, CTO, Digital Thread App Studio, GE Digital, and Paul Gulbin, Practice Leader, Digital & Innovation Services, CohnReznick. As expected, the conversation was terrific. A few highlighted comments offered by the panelists are as follows:
Digital is Disrupting Everything – The digital revolution is here. If you are not ready to disrupt your competition by transforming your business, then your competitors may be the ones to disrupt you.
It’s All About the Experience – Your customers and your employees are expecting a different, more efficient frictionless experience. Ask yourselves, “what are doing to deliver it to them?”
Location, Location, Location – Building a visible digital presence on the web, along with implementing a strong digital marketing strategy, will allow you to create greater brand and product awareness, as well as better link your revenue results to specific actions taken. Meaningful analytics mean better future business decisions.
The “New” Speed – Ensure you are working at the speed of today’s customer, which may be faster than that which you are accustomed. To do so, make learning technology easy for your employees so they are more quickly able to adapt to the change.
Think Small, Take Risks, Learn and Adjust – To reap the benefits you seek, acting with agility is going to be key. Start with small teams, allow them to take risks, quickly learn from the successes and failures, and adjust things accordingly.
Where You Might Start – if you are new to the digital transformation, start first with addressing your customer experience. When you do, remind yourself that it’s not about the Business to Business or Business to Consumer connection. It’s about the Human to Human connection instead.
Once again, thank you for joining us for the evening. CohnReznick was proud to sponsor this event, and we look forward to continuing the conversation. Also, we encourage to you to access our 2017 Technology Outlook: Momentum. Click here for more information.