29Jul
By: Pauline Ores On: July 29, 2016 In: Digital and Innovation Services, Events Comments: 0

Maintaining customer engagement requires delivering exciting and personalized customer experiences. From apps that allow customers to purchase coffee without using a wallet, to the ability to order a taxi cab without having to call anyone, customer expectations have indeed forced the evolution of the digital customer experience (DCX). DCX...

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29Jul
By: Pauline Ores On: July 29, 2016 In: Digital and Innovation Services Comments: 0

Companies who successfully craft an innovation culture and strategy realize increased results, experiencing 10% revenue growth per year in the middle market, according to the National Center for the Middle Market – often by using innovation to accelerate business improvement.   This entails executing a disciplined process of developing and...

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21Jul
By: Pauline Ores On: July 21, 2016 In: Digital and Innovation Services Comments: 0

Markets and customers have changed, and companies must act radically to compete in this age of digital disruption. Speed and agility are keys to achieving this goal, and many companies are pursuing ways to foster a culture of startup innovation in their business. The aim is to bring compelling...

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13Jul
By: Pauline Ores On: July 13, 2016 In: Digital and Innovation Services, Webinars Comments: 0

Convert Marketing Investment into Revenue and Growth: 5 Trends to Watch Converting a company’s investment in digital marketing into profitable growth requires a focus on the most current trends in digital and an understanding of best practices. Here, Paul Gulbin, managing director of CohnReznick Advisory’s Digital and Innovation Services...

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02May
By: Pauline Ores On: May 02, 2016 In: Digital and Innovation Services Comments: 0

Digital and overall marketing budgets are increasing dramatically. In some cases, the increase equates to as much as 10 – 11% of revenue. Consequently, today’s business economy demands a verifiable link between marketing initiatives and business outcomes. Chief financial officers must see a financial return on marketing initiatives, and...

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01May
By: Pauline Ores On: May 01, 2016 In: Digital and Innovation Services Comments: 0

2016 will be a revolutionary year for the digital marketing industry. After a historic 2015, a year in which we saw mobile searches exceed desktop searches, industry analysts are projecting that digital media spend will overtake traditional channels like TV for the first time.

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27Apr
By: Eileen Mullin On: April 27, 2016 In: Digital and Innovation Services Comments: 0

The fifth of five core principles of agile digital transformation that enable companies to unlock transformational value is leveraging agility to govern continuous innovation as a competitive advantage.

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26Apr
By: Eileen Mullin On: April 26, 2016 In: Digital and Innovation Services Comments: 0

The fourth of five core principles of agile digital transformation that enable companies to unlock transformational value is driving insights to make quick and impactful business decisions.

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25Apr
By: Eileen Mullin On: April 25, 2016 In: Digital and Innovation Services Comments: 0

The third of five core principles of agile digital transformation that enable companies to unlock transformational value is building a flexible and secure platform to support the vision.

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24Apr
By: Eileen Mullin On: April 24, 2016 In: Digital and Innovation Services Comments: 0

The second of five core principles of agile digital transformation that enable companies to unlock transformational value is focusing on building digital customer engagement.

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